Hello friends. you can now get a 5G iPhone 12 for the same price thatyou got an 11 last year but it will be a smaller one. The iPhone 12 Pro canshoot cinematic footage of galloping horses better than ever. And the HomePod Minimakes yelling at your kids from anywhere much easier. Even if charging your new iPhone, isn't.
Confused? Don't worry. We're gonna clear everything right up. Right after this message from our sponsor.
Honey is the free to use browser extension that helps you find the best promo codes on over 30,000 sites. Get it today @jointhoney.com/LTT (upbeat music) Today, Apple diverged even farther from their singular visionfor the iPhone by announcing not three, but four new iPhones. The iPhone 12, 12 Mini,12 Pro, and 12 Pro Max. Now the iPhone 11 and iPhone 10 are, are still for sale with the 2020 iPhone SE replacing the iPhone 8 at thebottom of the product lineup. And while this isn't actually the most populous iPhone lineup ever, Apple was selling eightiPhone models back in 2017, it does have the widest pricerange of any iPhone lineup all the way from $400, to $1,100 starting price. Apple may not have amonopoly on mobile devices, but you can see they're trying. With that said, Apple has actually bumped up the price of the mainstream option, the iPhone 12.
At 799, it's $50 more than theiPhone 10R's original price and $100 more than last year's iPhone 11. But, there's also a newoption at the 699 price point. The iPhone 12 Mini, which is, in terms of specs, identical to the iPhone 12 butwith a tiny 5.4 inch display. Now, I would make a bit of a fuss about Apple's confusingnaming scheme here, But would be totally on brand for me. - [Riley] Yeah, it would.- [Linus] But in this case, calling it Mini actuallykind of makes sense.
since the 6.1 inch iPhone 12 doesn't really qualify as a Max phone. So, you know what, why don'twe all just be grateful that we didn't get an iPhone11 R, Plus, Mini, Max. Now, as I see it, the reason for the iPhone 12's price bump can be attributed to two main things. One, the iPhone 11's LCD has been replaced with a higher resolution OLED display, with twice the number of pixels. And two, the addition of 5G, which can also be found throughout the entirelineup of new products. Like sure, it's also thinner and lighter. It's got this super strongceramic shield on the glass. And, it's got a slightlyredesigned wide angle camera with an f/1.6 aperture, but those are all upgrades that I would more or less expect in the new iPhone. Apple brought back MagSafe asa way for these new iPhones to magnetically lockonto a wireless charger, or other accessory, which is cool.
Was anyone asking for this though? Last time I checked what everyone wanted was MagSafe to come back to, MacBooks. But apparently Apple is really good at compartmentalizing it's love for USB-C. On MacBooks, it's the port of the future.
On iPhones, oh hey, oh buddy, you gotta slow down. You don't wanna rock theecosystem boat too much? I can only imagine that the real reason Apple pricedthe iPhone 12s like they did was because of the release ofsome recent Android flagships.
I mean, you can't possiblysell a 6.1 inch iPhone 12 for the same price asthe 699 Google Pixel 5, or a Samsung galaxy S20 Fan Edition. Because, those are phonesfor the common folk. And the actually in thecase of the Pixel Five, they are considerably slower too. The iPhone 12 Pro and Pro Max, those are not for the commoners. Because while Apple's iPhone Pro marketing was a bit of a hard sell last year, I don't think filmmakers dropped their Canons and Sonys on mass to shoot films on a phone.
This year, the Pro monikermight make a bit more sense, with a number of features on the Pros that greatly enhance content creation. Although to be clear, I stillthink people are gonna be shooting on their Sonys. The 12 Pros can bothrecord 10 bit HDR video and are the first phones to support Dolby Vision HDR videorecording at 4K 60 FPS. Meaning that highlights,shadows, and color should look better than ever. Almost as good as you'll look, if you shop on LTTStore.com.
Then on the photo side, Apple ProRAW is the company's new proprietary unprocessed image format, that will let iPhone 12 Pro owners edit color, detail, and dynamic range natively in the photos app. Both of the Pro models nowalso have a LiDAR scanner, just like this year's iPad Pro, which makes autofocus six timesfaster than the iPhone 11, in addition to the benefits of AR content.
There are benefits for AR content? And while the three lens system that looks the same as the iPhone 11 Pro, the wide and telephoto cameras have gotten some subtle improvements. Interestingly, the 12 Pro Maxhas a better camera system than the 12 Pro, with a 47% larger sensoron the wide camera, along with a faster aperture,which apparently allows for an 87% improvementin low light performance. Price wise, this year's Pro models are actually starting at thesame price as last year's, despite the more drastic upgrades. (clapping)Wow, such value. It seems like only a matter of time before James Cameron shootshis next film with the new gold iPhone. - [Riley] It's gold.- It's gold. And of course, theentire lineup of iPhones is powered by the new A14 bionic, which has 40% more transistors than the vanilla A14 that was found in the recently unveiled iPad Air, and whose GPU is, according to Apple, 50% more powerful thanany other smartphone's.
Which they showed off byplaying, "League of Legends," which is, good. But hey, how about "Crysis" next time? That'd be cool. They could probably do itif they dumbed it down. - [Riley] I think they could. - [Linus] Now none of these iPhones are coming with a power adapter or earphones in the box, which is, great-ish, because in theory, everyone already has both of those things. So like, yay, protecting the environment. Except for one small problem. Apple is including a cable, that is a Lightning toUSB-C charging cord, which is not going to work with the USB type A wall mount that Apple went and didn't include because they figured you already had it, but then they give you a cablethat doesn't work with it. So I guess that's why the 12Pros price is unchanged 'cause, they know they're gonnamake an extra 20 bucks from everyone who's buying either a charger or acable from the Apple Store.
Well-played, team Apple. Now we haven't even mentionedthe HomePod Mini yet, which is too bad, becauseit's actually kind of cool. It's got an interestinginternal design that puts the Google Nest Mini'ssingle upward firing driver to absolute shame.
And it's U1 Chip apparently enables some cool intelligent features, like automatically pairing in stereo with another HomePod Mini inthe same room, super cool. And Apple's also adding afeature called Intercom, which lets members of a homegroup send quick messages, not only to other HomePods, but any Apple device in the group, nice. The real test of this thing though, will be whether Siri has come far enough to justify getting one of these, instead of a Google Assistantor Alexa-enabled speaker. And my guess is, come on, get real (laughs) Like, let's not (mumbles) Anyway, the one bit of bad news from today is that we didn't get to see the fabled AirPods Pro Studio headphones, or any reference whatsoeverto an ARM-powered Mac. And it's still unclear whether we'll see either of those beforethe end of the year. Which is fine. Because honestly, 2020has been a little crazy.
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So go to squarespace.com/LTTto get a free trial. And when you're ready to launch,you can get 10% off today. If you enjoyed this video,you might also enjoy, you know, other techannouncement roundups like, Ooh, our recent AMD one, where they announced processors that are, well, they put the proin processor, don't they?
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